Community, Copy & Design Specialist LATAM

Location Requirement: This position is intended for candidates currently based in Panama. Please note that Cochlear will not provide relocation assistance, visa sponsorship, or immigration support for this role.



Cochlear is the global leader in the hearing implant market. Cochlear's mission is to help people hear and be heard. Around the world, more people have chosen a Cochlear-branded hearing implant system than any other. A Cochlear implant is an electronic device that is surgically implanted under the skin, near the ear, and restores hearing to those who suffer from severe hearing loss. It is an incredible feat of engineering and the only product in the world that restores a sense through technology.

This role is responsible for leading Cochlear LATAM's social media execution through content creation, campaign localization, community management, and visual storytelling. Working closely with global and regional marketing teams, the role ensures the successful implementation of global campaigns across LATAM while creating locally relevant content that reflects regional priorities, cultural nuances, and audience needs. The position also oversees the strategic management of Cochlear's social media agency in Brazil, ensuring high-quality execution, brand consistency, and meaningful audience engagement across the region.

Requirements

• 2-4 years of experience in social media management, content creation, digital marketing, or related fields.
• Experience developing and executing content across multiple social media platforms.
• Proven copywriting skills with the ability to adapt tone and messaging for different audiences and channels.
• Experience creating visual assets using design tools such as Adobe Creative Suite, Canva, Figma, or similar.
• Experience using social media management and publishing platforms such as HubSpot or similar tools (e.g., Sprout Social, Hootsuite, Meta Business Suite).
• Familiarity with social media analytics and reporting tools.
• Understanding of content localization and cultural nuances across Latin America.
• Strong knowledge of current digital trends, social media platforms, and emerging content formats.
• Experience coordinating with external agencies and managing creative deliverables across multiple markets.

Desirable

• Experience working with external agencies or creative partners.
• Experience supporting integrated marketing campaigns.
• Knowledge of community management best practices and social media governance.
• Exposure to healthcare, medical technology, or highly regulated industries.
• Experience adapting global marketing campaigns for local audiences.

Education

• Bachelor's degree in Marketing, Communications, Design, Digital Media, Advertising, or a related field.

Ideal

• Additional training or certifications in Digital Marketing, Social Media Management, Content Marketing, Graphic Design, or related disciplines.
• Certifications in platforms or tools such as Meta, Google, HubSpot, Adobe, Canva, or similar.

Key Skills

• Excellent copywriting and storytelling abilities.
• Strong visual communication and design skills.
• Social media management and community engagement expertise.
• Creative thinking with attention to detail.
• Strong planning, organizational, and multitasking capabilities.
• Data-driven mindset with the ability to transform insights into actions.
• Ability to collaborate effectively across regional, global, and cross-functional teams.
• Strong stakeholder and agency management skills.
• Understanding of omnichannel marketing principles.
• Knowledge of audience behavior and content consumption across key healthcare stakeholders, including healthcare professionals, patients, and payers.
• Proactive, adaptable, solution-oriented, and passionate about staying current with global digital trends.

Languages

• Native Spanish.
• Fluent English, both written and spoken.
• Portuguese is desirable but not mandatory.

Key Responsibilities

Content Creation, Copywriting & Editorial Planning

• Create and manage the social media editorial calendar across LATAM channels.
• Develop engaging, localized copy aligned with campaign messaging and brand guidelines.
• Design basic visual assets, including static posts, content adaptations, and simple animations.
• Adapt global content and campaigns for LATAM audiences, ensuring cultural relevance and clarity.
• Create original content for local initiatives, awareness days, celebrations, product launches, and regional marketing priorities.
• Collaborate with regional marketing teams to identify communication opportunities and develop content from concept to publication.
• Collaborate with agencies and creative partners on more complex content development.
• Ensure consistency across channels and alignment with omnichannel marketing strategies.
• Maintain organization and visibility of planned and published content.

Campaign Execution & Channel Management

• Execute the social media components of integrated marketing campaigns across LATAM.
• Coordinate the implementation of global campaigns, ensuring timely execution and regional relevance.
• Coordinate content publishing across platforms, ensuring proper timing, format, and audience targeting.
• Support alignment between organic and paid social media initiatives.
• Optimize content formats and messaging according to platform best practices.
• Contribute to campaign execution that maximizes reach, engagement, and overall impact.
• Oversee Cochlear LATAM's presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, and other relevant platforms as digital trends evolve.

Community Management & Social Media Governance

• Manage day-to-day interactions across Cochlear LATAM social media platforms.
• Respond to comments, messages, and inquiries in a timely, empathetic, and brand-aligned manner.
• Monitor online conversations, audience sentiment, and potential reputational risks, escalating issues when appropriate.
• Ensure compliance with brand guidelines, tone of voice, and applicable regulatory requirements.
• Strengthen audience trust and engagement through consistent and responsive community management.

Agency & Stakeholder Management

• Manage the relationship with Cochlear's social media agency in Brazil, providing strategic direction, reviewing deliverables, and ensuring alignment with regional objectives and brand guidelines.
• Collaborate with global and regional stakeholders to ensure campaigns are successfully localized and executed across LATAM.
• Coordinate cross-functional collaboration to support regional communication priorities.

Performance Monitoring & Insights

• Track and analyze key social media performance metrics, including engagement, reach, audience growth, and sentiment.
• Identify trends, opportunities, and insights to improve content effectiveness.
• Develop and deliver performance reports with actionable recommendations.
• Support continuous optimization of content, publishing schedules, and engagement strategies.

Social Trends & Innovation

• Stay current on emerging social media trends, platform updates, audience behaviors, and industry best practices.
• Identify opportunities to leverage new formats, features, and content styles.
• Evaluate the relevance of new social media channels and digital opportunities for Cochlear LATAM audiences.
• Support the launch of new digital initiatives aligned with regional strategic priorities.

Ready to make a difference?

Join Cochlear and be part of a team that is transforming lives through innovative hearing solutions. Together, we help people hear and be heard, creating positive impact for individuals, families, and communities around the world.