Marketing Research Executive- Full Inglés

Mecadeo Planificado S.A


Fecha: hace 1 semana
ciudad: Panamá, Panamá
Tipo de contrato: Tiempo completo
Role Objective:
Lead and manage market research projects with a strong commercial orientation, transforming data into actionable insights that drive business decisions, product development, and competitive positioning.
Key Responsibilities
  • Design, coordinate, and execute quantitative and qualitative market research studies.
  • Analyze consumer trends, customer behavior, and commercial opportunities.
  • Prepare executive reports and bilingual presentations (English–Spanish) for management and clients.
  • Identify business opportunities based on research findings.
  • Manage relationships with internal stakeholders and external clients, ensuring quality and relevance of deliverables.
  • Coordinate with suppliers, field teams, and digital research platforms.
  • Support the development of commercial proposals and marketing strategies based on data-driven insights.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Economics, Communications, or related fields.
  • Proven experience in market research with a commercial focus.
  • Fluent bilingual proficiency in English and Spanish (oral and written), with ability to present and negotiate in both languages.
  • Advanced skills in data analysis tools (Excel, SPSS, Power BI, or similar).
  • Knowledge of research methodologies (surveys, interviews, focus groups, trend analysis).
  • Strong executive communication and persuasive skills.
  • Project management capabilities and results-oriented mindset.

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