Marketing Research Executive- Full Inglés
Mecadeo Planificado S.A
Fecha: hace 1 semana
ciudad: Panamá, Panamá
Tipo de contrato: Tiempo completo
Role Objective:
Lead and manage market research projects with a strong commercial orientation, transforming data into actionable insights that drive business decisions, product development, and competitive positioning.
Key Responsibilities
Lead and manage market research projects with a strong commercial orientation, transforming data into actionable insights that drive business decisions, product development, and competitive positioning.
Key Responsibilities
- Design, coordinate, and execute quantitative and qualitative market research studies.
- Analyze consumer trends, customer behavior, and commercial opportunities.
- Prepare executive reports and bilingual presentations (English–Spanish) for management and clients.
- Identify business opportunities based on research findings.
- Manage relationships with internal stakeholders and external clients, ensuring quality and relevance of deliverables.
- Coordinate with suppliers, field teams, and digital research platforms.
- Support the development of commercial proposals and marketing strategies based on data-driven insights.
- Bachelor's degree in Marketing, Business Administration, Economics, Communications, or related fields.
- Proven experience in market research with a commercial focus.
- Fluent bilingual proficiency in English and Spanish (oral and written), with ability to present and negotiate in both languages.
- Advanced skills in data analysis tools (Excel, SPSS, Power BI, or similar).
- Knowledge of research methodologies (surveys, interviews, focus groups, trend analysis).
- Strong executive communication and persuasive skills.
- Project management capabilities and results-oriented mindset.
Cómo postularme
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