Activation Executive Guatemala

Description : Rol: Activation Executive Location: Guatemala Important: While Diageo does not have a legal entity in Guatemala, this role works exclusively for Diageo and is hired through our trusted employment partner, Manpower, offering a competitive benefits package.
About us With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company.
Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love.
Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function Our Marketing team are creators, helping to build and nurture some of the world's most loved brands.
We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies.
Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere.
Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing.
Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
About the role Role Responsibilities: · Become the guide in Brand Activation at the Moment of Choice for their markets and act as the advisor for brand to ensure commercial reality is baked into brand/consumer plans.

• Lead the marketing BTL cycle brief activities and the marketing calendar to drive brand growth and enhance market share across markets.
• Lead BTL marketing investments to ensure optimized delivery of annual targets.
• Collaborate with various customers to develop and execute market strategies aimed at achieving conversion at the point of sale.
• Support the CP Manager by chipping into the planning process with deep customer insights and strategic recommendations.
• Conduct Pre-Measurement