B2B Sales Supervisor

We are growing our B2B sales operation in Panama and are looking for an experienced B2B Sales Supervisor to lead the team, drive revenue growth, and build a high-performing sales machine. This is a hands-on leadership role combining team management with direct client and distributor development.

You will own the full sales cycle — from prospecting and pipeline management to closing, onboarding, and account development — while also recruiting, training, and coaching B2B sales agents.

What You\'ll Do

• Supervise and manage the daily activities of the B2B sales team in Panama; monitor performance and ensure sales targets are achieved
• Identify, approach, and onboard new business clients and distributors across Panama and international markets
• Own the full B2B sales cycle: prospecting, qualification, negotiation, closing, onboarding, and account development
• Recruit, onboard, and train new B2B sales agents and account executives
• Set, track, and report KPIs, pipeline health, and agent performance — weekly and monthly — to senior management
• Maintain CRM hygiene, outreach cadences, and structured sales reporting
• Enforce discipline, reporting structure, and workflow organisation within the B2B team
• Support senior leadership in developing B2B sales strategies and market expansion plans

Requirements

Must-have requirements:

• Proven experience managing and growing a B2B sales team
• Fluency in English and Spanish (written and spoken)
• At least 2 years of full-cycle B2B sales experience
• Hands-on experience with KPI management, CRM tools, and pipeline reporting
• Track record of training and coaching B2B sales agents or account executives
• International market experience (USA)


Nice to have:

• Experience managing distributor or wholesale networks

• US market B2B sales background

• Experience selling physical products, premium goods, or luxury / tobacco products

• Experience building sales processes and teams from the ground up

• Experience working directly with founders or executive leadership

This role is likely not a right fit for you if you if you\'ve only sold to individual consumers, managed yourself rather than a team, or prefer a structured corporate environment over building something from scratch.

Benefits
- Direct collaboration with the COO and CEO
- Real ownership of building and scaling a B2B sales team
- Ability to shape and influence the future direction of the function
- A fast-growing international company with markets in the US, EU, and Latin America.

-Requerimientos- Educación mínima: Universidad
3 años de experiencia
Idiomas: Inglés
Edad: entre 30 y 50 años
Conocimientos: Gestión de equipos, B2b, Gestión de ventas, Kpis, Ventas consultivas, Administración de equipos, Coaching de ventas
Palabras clave: negocio, negocio, ventas, cambaceo, sales, residente, encargado, supervisor, subgerente, responsable, coordinador, gestor, capitan