B2C Content & Lifecycle Coordinator
Growth Troops
Fecha: hace 5 días
ciudad: Panamá, Panamá
Tipo de contrato: Contratista
Team: Growth / Marketing | Manager: Marketing Manager | Type: Full-time, remote (Americas time zones) |
What you’ll do
What you’ll do
- Write and schedule daily social posts (Instagram, TikTok, X) that speak to a consumer audience.
- Draft and send promotional and nurture emails / texts in HubSpot or HighLevel.
- Keep a 30-day content calendar up to date and flag gaps early.
- Design quick-turn graphics and short videos in Canva or CapCut—no agency delays.
- Reply to DMs and comments to keep the community engaged.
- Track basic metrics (opens, clicks, follows, views) in Google Sheets and share a weekly recap.
- Maintain tidy lists in the CRM and tag contacts for future campaigns.
- 0–2 years in marketing, social media, or content creation (internships count).
- Comfortable writing short-form copy that feels human and on-brand.
- Basic hands-on time with any email platform (Mailchimp, HubSpot, Klaviyo, etc.).
- Working knowledge of Canva or CapCut and a portfolio link with at least two samples.
- Organized—able to juggle multiple posts, drafts, and deadlines without dropping balls.
- Fluent written English.
- Exposure to SMS tools or WhatsApp marketing.
- Familiarity with AI helpers like ChatGPT for first-draft copy.
- Beginner’s grasp of Zapier or Make automations.
- Spanish or Portuguese for social replies.
- Publish a full month of on-time social content with average engagement ≥ last quarter.
- Launch your first B2C email blast hitting ≥20 % open rate.
- Build a single Google Sheet that tracks followers, email opens, and SMS clicks in one view.
- Streamline at least one manual task with a Zapier zap (e.g., new TikTok video → CRM tag).
- 100 % remote, async-friendly culture.
- Real ownership: the content you ship goes live the same day and reaches thousands of consumers.
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