Digital Marketing & Social Media Specialist

You are proactive, driven, and precise. Once you identify your area of expertise, you become the go-to person for all related questions. Your communication is direct, data-driven, and to the point. Skeptical by nature, you require reliable sources before accepting information as true. You tend to be cautious, fearing failure and preferring to play it safe. You value accuracy above all and find it hard to delegate, trusting yourself to do the job best.

If this rings a bell, this position is for YOU!

We are looking for our new Digital Marketing Specialist to join our team in our Panama office. This position will be a part of our digital services team and will report to the VP of Digital Services. This is both an internal and client-facing role that contains elements of social media, CRO, and general digital marketing.

Responsabilities

Social Media Responsibilities

• Develop, implement, and manage social media strategy for clients
• Define the most important social media KPIs
• Collaborate with SEO leads to manage and oversee social media content
• Measure the success of social media campaigns
• Stay up to date with the latest social media best practices and technologies
• Use social media marketing tools such as SEMRush
• Write and create content that is informative and engaging
• Monitor SEO and user engagement, and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Develop and manage a content calendar
  
  

CRO Responsibilities

• Collaborate with the client and manager to develop testing strategies for ads and landing pages
• Monitor and report on test performance
• Implement testing using VWO or other similar tools
  
  

General Responsibilities

• Collaborate with cross-functional teams
• Attend client meetings, providing updates on campaign performance
• Assist the Digital Services team with project management
  
  

Qualifications

• Fluent English is a must!
• Strong background in social media and digital marketing
• Understanding of content marketing and SEO
• Experience with CRO software
• Experience with Google Analytics
• Proficiency with SEO and social media tools
• Minimum of a bachelor’s degree in Marketing or a similar field
• Minimum of 3 years of experience in digital marketing
  
  

It Would Be a Plus If You Have

• Strong project management and time management skills
• Knowledge in the U.S. higher education and trades schools
• Agency experience
• HTML skills
  
  

Why PX?

We take pride in fostering a culture of respect, trust, transparency, and accountability among our colleagues and business partners. Through our proactive and agile approach, we are constantly working on anticipating potential success blockers and innovating our technology.

• Opportunities for career growth and development.
• A dynamic and innovative work environment.
• Collaboration with a talented and passionate team.
• Contribution to the growth of a leading tech company in the lead generation industry.
  
  

Location: Casco Viejo, Panama City