Head of Digital & Media - #7515811

HEAD OF DIGITAL & MEDIA

Location: Panamá, Panamá City

Reports to: Marketing & Digital Director

Contract: Full-time and permanent position

YOUR ROLE @CHANEL

Bring the company into the digital age through e-business projects and the application of digital technologies to impact all aspects of business.

The position of Head of Digital & Media will work for the three divisions of the business (Fragrance and Beauty, Fashion, and Watches and Fine Jewelry). Among the main responsibilities in Digital, the candidate will lead e-business teams for Fragance & Beauty as well as digital client engagement and data initiatives in CHANEL’s Latin American export markets and travel retail Americas (CUPFSA Market).

This position will also be responsible for increasing digital engagement among the three divisions and implementing, monitoring, and improving the brand's digital experiences in Latam; seeking an omnichannel vision across channels and divisions, managing client care, exploring clienteling tools and improving CRM communications towards a client-centric approach.

This person will also be responsible for the neat orchestration of media campaigns across all channels, for all divisions, looking not only for brand awareness, but to the complete funnel; including major acquisition channels, from paid search, social, SEO, OOH, Print, Cinema, TV to media performance optimization.

In summary, the position will be the guardian of digital culture in the market, being responsible for E-Business, Digital Communications, Paid Media, Client Experience & Omnichannel.

What Impact You Can Create At Chanel

MEDIA

• Ensure media strategy fully supports brand strategy and addresses key business challenges including our growing e-business in the region, ensuring coherence between global and local strategy.
• Agency Relationship: Ensure the agency is being briefed correctly on strategic challenges and that appropriate media solutions are being put in place. Ensure pertinent business developments are swiftly communicated to the media agency. Ensure the agency team configuration is fit for purpose at all times.
• Key Media Owner: Senior point of contact for all key media owners, Represent the Company in an appropriate manner, balancing authority with integrity, ensure relationships are maintained at optimum level to leverage investment. Ultimately approve key proposals from media owners and update stakeholders with relevant proposals.
• Regional Liaison: Primary contact for Regional Media Director to communicate and/or align on CUPFSA media strategy and point of view as appropriate. Provide Regional Media Director with analysis and up to date information on annual budget setting.
• Ensure relevant media, brand awareness/image, social and competitive insights are cascaded in the business and regionally.
• Campaigns deployment: Define que annual campaigns calendar in accordance with global and regional guidance. Liaise with local marketing and commercial teams to align on priorities. Be the guarantor for campaigns effective and efficient performance across the whole funnel. Proactively monitor campaign implementation and execution. Perform timely campaign reports (planned, live, post).
• Initiate top to top conversations with agency leadership to ensure smooth running of the account today but also anticipate on future needs.
  
  
  

DIGITAL, CLIENT ENGAGEMENT & E-BUSINESS

• Wholesale. E-retail: optimize current strategic doors and define new business opportunities, leveraging on strong partnerships with sales, marketing, and regional teams (product and brand placement negotiation, brand reviews, exclusive partnerships, etc.). Responsible for sustainable growth in F&B rankings, in a context of strong competition; with a focus on brand equity and business performance / visibility.
• E-commerce & chanel.com: oversee development of Digital Owned platforms in key markets, including project management, vendors assessment, new features roadmap, working closely with IT and regional e-commerce teams. Structure and enhance operations to reach business objectives.
• Oversee e-commerce activity performance and development across the area (new openings, performance monitoring with Paid media team, online shopping experience development, e-merchandising)
• CRM & Client Data: manage the yearly animation plan -e-mailing, mailing, clienteling- in partnership with our regional CRM agency; CRM teams and Divisions.
• Support the CRM tools roadmap to roll-out data capture and clienteling projects in key markets, ensuring prompt launches and on-going support and animation, in close collaboration with divisions and IT.
• Consumer engagement: coordinate and manage all activities related to client engagement including campaign 360° digital launch, drive-to-store journeys, events, and client interactions (customer care, live chat, remote sales, etc.)
• Analytics & insights: provide comprehensive reporting to stakeholders regarding business and customers KPIs as well as markets key trends coming from numerous regional sources.
  
  
  

YOU ARE ENERGIZED BY

• Working in a dynamic environment, being the guardian of the brand’s equity in the digital and physical spectrum.
• Fostering a collaborative environment, leading teams, leveraging the strengths of team members, and driving synergy to achieve project objectives effectively.
• Acting as educator on all things related to digital and media.
• Constantly exploring new platforms, tools, and strategies to enhance media presence and engagement can keep you motivated and excited about your work.
• Finding innovative ways to tell stories, engage audiences, and create compelling content across various digital platforms.
• Harnessing data and analytics to inform decision-making and optimize digital strategies.
  
  
  

What You Will Bring To The Role

• You are fluent both in English and Spanish. French is a plus.
• 8+ years of proven experience with similar responsibilities within Media, Digital & E-Commerce for Multinationals (In Luxury retail and/or brand experience preferred)
• Bachelor’s Degree in Business Administration, Marketing, Industrial Engineering, Communications, or any related field. Master level appreciated.
• Excellent verbal and written communication with great presentation skills
• Experience leading senior teams.
• Demonstrable skills in Analysis Tools (ex. Google Analytics) and project management.
• Thorough understanding of market developments, strategies, and practices
• Strategic thinking
• Must be someone organized, resourceful, analytic, with numerical ability, and problem-solving oriented, with a clear communication, planning and decision-making skills.
  
  
  

What You Would Gain From This Experience

• You will gain experience managing significant projects in the region, where you will need to show strategic planning skills, market analysis, and trend forecasting, also enhance your ability to think critically and strategically.
• You will become adept at leveraging digital channels to reach and engage audiences, driving business outcomes through innovative digital strategies.
• The opportunity to unleash your creativity, conceptualizing and executing campaigns that captivate and inspire audiences across various digital platforms.
• Your efforts may contribute to increased brand visibility, revenue growth, and market share, positioning you as a valuable asset and leader within the company.
  
  
  

WHAT YOU WILL LEARN / WHAT CHANEL CAN OFFER YOU

• The opportunity to develop and refine your leadership abilities, including communication, decision-making, problem-solving, and team management skills.
• Collaborating with team members on various projects, managing timelines, prioritizing tasks, and ensuring projects are completed on time and within budget.
• Developing comprehensive media and digital strategies that align with broader business objectives.
• How to plan and buy media across various digital channels, including display advertising, social media advertising, search engine marketing, and programmatic advertising.
  
  
  

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.